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Last week we introduced the topic of integrated marketing communications (IMC). In the world of marketing, IMC is a term that…
Psychology and marketing are tied together. For decades, psychology has played an integral role in marketing strategies, allowing marketers to…
Integrated Marketing Communications – IMC for short – connects marketing teams, making sure that all brand messaging and communications are…
Content creation is at the heart of marketing, feeding digital marketing strategies and driving brand awareness. When you break it…
Have you ever mistaken social media listening and social media monitoring as the same thing? The truth is, the two…
COVID-19 has forced change on many industries all around the world; pushing businesses and individuals into a digital transformation that…
A digital maturity model (DMM) is a structural framework that companies use to see where they stand in their digital…
Education is a vital aspect of modern society. Young people learn to navigate the diverse world around them, and grow…
Social listening is one of the key tools in any company’s marketing kit. By gathering real data and insights into…